Spanning more than two decades, our partnership with Eddie Bauer has included interesting projects, major successes and more than 6.8 million trees planted. One of those highlights has been The One Tree Initiative, through which Eddie Bauer and American Forests have showcased just how much one tree — and you — can make a difference for our planet.

American Forests and Eddie Bauer Backdrop

As we near the end of the initiative’s first year and to celebrate its successes, Eddie Bauer and American Forests created the #hug2give campaign, which launched this week at a special event in New York City.

Event Attendees

Amid the backdrop of the beautiful High Line, with the sunset reflecting off the Hudson River in the distance, guests gabbed and snapped tree-hugging photos, spreading the word about #hug2give and the efforts of The One Tree Initiative. It was the perfect way to ring in the end of a great year that included tens of thousands of newly planted trees!

American Forests and Eddie Bauer Staff
Staff from American Forests and Eddie Bauer had some fun at the #hug2give photo booth!

Thankfully, you didn’t have to attend the event to be able to participate in this wonderful initiative. Simply take a photo of you hugging a tree and post it to Twitter or Instagram, tagging #hug2give, #onetree, @americanforests and @eddiebauer. For each photo posted through September 15, Eddie Bauer will donate $50 to American Forests, giving one tree for every dollar donated up to 25,000 trees!

Matthew Boyer hugging tree
When you #hug2give and snap a pic, Eddie Bauer donates $50, giving one tree for every dollar, up to 25,000 trees!

So #hug2give today and help us reach our goal!