Building Equity

Home/Our Work/Priority Issues: People

Although America has prospered in recent decades, many people have been left behind, especially those in lower income urban neighborhoods and in rural communities. Unemployment in these communities often runs well above the national average, and people here face greater health concerns and other social challenges.

American Forests believes that forests can help create opportunities for people in these underserved areas and address disparities that cross racial and ethnic lines as well as income brackets. Through this new area of leadership and innovation, we are developing partnerships and activities that directly promote greater equity, including employment.

Recreation provides 6.1 million jobs to Americans.

Source: Outdoor Industry Association

People are willing to pay up to 12% more for goods and services in well-landscaped areas.

Source: Journal of Urban Forestry

Our leadership is focused into two initial activities:

Urban Tree Equity

Across American cities, there are dramatic disparities in tree canopy that track on economic, racial and ethnic lines. Put simply, in most cities trees grow on money and influence, which means that low-income neighborhoods can have 25 percent or less of the tree canopy found in more affluent areas.

American Forests is building awareness on this pressing issue, calling attention to this deficit for underserved communities and demanding greater investment, from city budgets and federal funding to the private sector, to fix the problem.

Forest Job Opportunities

Trees and forests are ideally positioned to create jobs where they are needed most: in urban neighborhoods and rural communities. American Forests has developed new efforts through our flagship forest restoration programs to create new economic opportunities.

Our Community ReLeaf program has launched a collaboration with the Tree Care Industry Association (TCIA) to help connect lower-income people in American Forests’ partner cities to professional opportunities as arborists, landscapers, and other tree care professions. We are building a new model for linking together American Forests’ community-based activities, like educational programs, tree planting and vacant lot nurseries, with professional apprenticeship and training programs run by TCIA. This partnership has potential to create pathways to employment for thousands of people in underserved urban communities across America.

Through American ReLeaf, we are partnering with forest products companies like Independent Stave Company to help replant and restore forests like white oak that are sustainably managed for high-value wood products. These forest businesses are cornerstone employers for the rural communities that have suffered so strongly over the decades. Assuring future sustainability for the forests these companies rely on is needed to continue investment and job growth.

Our Experts

Jad Daley, President & CEO

Phone: 202.370.4517
Email Jad

Ian Leahy, Director of Urban Forestry

Phone: 202.370.4524
Email Ian

Eric Sprague, Director of Forest Conservation

Phone: 202.370.4516
Email Eric

DISCOVER MORE

We recently planted 200 seedlings with The Greening of Detroit and Bank of America. Check out the recap!

Take a look at our recent planting at Arcola Lakes Park with Bank of America and Million Trees Miami!

Vibrant Cities Lab offers communities useful resources to assess a city's urban forest and create management goals.