Partnerships set the bar high in 2020
Our corporate partners didn’t let a pandemic and economic downturn dampen their enthusiasm for the work we’re doing. In fact, American Forests fielded more interest from corporate partners in 2020 than in any previous year.
In fiscal 2020, we added 31 new corporate partners, expanded relationships with others and launched campaigns designed to support forest restoration and expanding tree cover in cities, while raising awareness about the importance of trees to the climate, wildlife and our health.
“We love brainstorming with our partners around creative opportunities to reach our goals together,” says Lindsey Putz, director of corporate giving. “And we’ve been going deeper on our programmatic work with the launch of our Tree Equity: Career Pathways program and our climate-driven reforestation in large landscapes. These initiatives have really resonated with employers and employees alike.”
Among the highlights of our corporate partnerships:
New partner Timberland launched a program through which customers can donate $1 at checkout in-store and, if they choose ground shipping on timberland.com, a tree will be planted with American Forests. The brand produced an IGTV video, “The Power of Trees,” featuring an interview with American Forests this year as well.
Travelers, a partner we’ve worked with for four years, hit its million-tree goal in Earth Month (April) through its paperless billing program and decided to fund the planting of an additional 500,000 trees.
Some partners ramped up their commitments through innovative campaigns. LightStream underwrote and co-produced the “Right Tree Right Place” campaign, including a video and graphics educating people about why trees matter and how to select the right tree for your home and the right place to plant it.
And Clif Bar selected American Forests to benefit from its seasonals bar campaign. Through a witty “You Eat, We Plant” video, corresponding social media and a webpage about our partnership, Clif Bar encouraged its customers to purchase seasonal bars in order to help the company reach its goal of planting 1 million trees over the next five years.
All in all, a great year and a promising 2021.