Our mission is to restore threatened forest ecosystems and inspire people to value and protect urban and wildland forests.


A world in which forests are thriving and valued for their significant environmental, societal, and economic benefits.


  • Forests are healthy and forest cover is expanding, both in urban and rural areas.
  • Ecosystem services (such as clean water, carbon sequestration, fish and wildlife habitat and sustainable recreation) are given high priority in the management of public and private forests.
  • People recognize that healthy forests are vital to life.
  • Threatened forests are restored to health.
  • Major threats to forests, such as climate change, invasive species, insects, disease, intense wildfire and conversion of forestlands to non-forest uses, are proactively addressed by policymakers.