American Forests Named Timberland’s North American Tree Planting Partner

Timberland’s 13-foot-tall boot brought crowds of people to American Forests’ booth in New York City to learn about the benefits of trees.
Timberland’s 13-foot-tall boot brought crowds of people to American Forests’ booth in New York City to learn about the benefits of trees. Credit: Timberland.

WHEN YOU THINK of Timberland, an image of a classic 6-inch rugged work boot is likely to come to mind. But one that is 13-feet tall and dropped in New York City’s Flat Iron Plaza? That’s just what happened last October when the brand popped up in the plaza to support its bold new commitment to plant 50 million trees around the world by 2025.

American Forests is proud to serve as Timberland’s North American partner to help reach this goal. Together, American Forests and Timberland will plant hundreds of thousands of trees throughout the United States and Canada, starting with a special focus on areas of high need. One of them is Paradise, Calif., where the Camp Fire burned nearly 155,000 acres in 2018.

Members of the American Forest staff attended the event in New York to speak directly with consumers about the benefits of trees, their overall impact on our health and climate and how consumers can make small changes that will have a big impact on the environment.

Timberland and American Forests also launched a campaign in Timberland’s stores and on Timberland.com that invites consumers to join the movement. Customers can donate $1 to plant a tree when they check out at any Timberland store. Or, when shopping online at Timberland.com, customers can choose ground shipping, and the company will donate $1 to plant a tree.

To date, funding to plant more than 200,000 additional trees has been committed in the U.S. through the partnership. By the time the trees planted in these forests are 50 years old, the forests will have stored in their roots, stems and trunks the equivalent of greenhouse gas emissions from 14,912 passenger vehicles being driven for an entire year. The trees will also capture, store and filter 70 Olympic-sized swimming pools worth of water every year.