Screen Actors Guild Gives Forests a New Voice

Clockwise from top left: Stars Patricia Arquette, Faithe Herman, Patrick Fabian, Elizabeth McLaughlin and Jason George share stirring stories of personal connection to our forests.
Clockwise from top left: Stars Patricia Arquette, Faithe Herman, Patrick Fabian, Elizabeth McLaughlin and Jason George share stirring stories of personal connection to our forests. Credit: American Forests.

American Forests took a star turn on the “Silver Carpet” for the 25th Anniversary Screen Actors Guild Awards, taking our forest message to new audiences. We committed to plant 25,000 trees in honor of the anniversary show, continuing the SAG Awards’ legacy as the only awards show to win the coveted Green Seal for sustainability 10 years in a row.

Part of our job at American Forests is to give our forests a louder voice. At the SAG Awards, we gave the microphone over to celebrated actors, like those pictured here, to share stirring stories of personal connection to our forests and passion for issues like using forests to slow climate change. Thanks to new friends like Jason George and others, our videos and social media from this event engaged whole new audiences with our work, even inspiring some to spontaneously start American Forests fundraisers on their social media pages.

Our forests need us more than ever, and we need them more than ever, too. American Forests will continue to use our creative and award-winning approach to communications to engage America in this effort — including letting our friends, like the Screen Actors Guild, do some of the talking for us!