America and the world have reached a tipping point. Climate change is destroying and burning our most treasured forested landscapes while turning our cities into ovens, aided by lack of trees and the urban heat island effect. Climate impacts are hitting our most vulnerable communities the hardest, worsening deep seated inequities along income and racial lines. The natural assets provided by our forests are being diminished, from supplying clean drinking water and habitats for fish and wildlife, to flood protection, to delivering key physical and mental benefits for communities.
This is why on the brink of its 150th Anniversary, American Forests (“AF”) is entering a new, more critical era, one in which we are laser-focused on meeting two most pressing imperatives of this moment — slowing climate change and advancing social and racial equity — with forests and trees at the center. In a time when green spaces have proven their value for people and the planet, our movement has taken flight, which is why we are aiming for a number of bold new goals by 2030 — from reforesting 20 million acres of public land to supporting 100 cities in achieving “tree equity” in their highest-need neighborhoods to helping 100,000 people from our most marginalized communities thrive in the “green jobs” sector.
To help us achieve these goals and following a successful rebrand, American Forests now seeks an experienced, thought leadership/PR professional to help take AF to this next level. As a key member of AF’s communications team, the Senior Manager, Publicity and Thought Leadership, will work within AF’s Media Relations team and will oversee the development and execution of media-centered strategies, published articles, speaking events, social media engagement and overall storytelling with the purpose of establishing AF and its CEO, Jad Daley, as an industry leader, movement builder and convener, committed to advancing forest conservation, tree equity and climate solutions. The Senior Manager will also work closely with other thought leaders across the organization, finding unique ways to leverage diverse talents, elevate their profile and visibility and secure media training opportunities when needed.
- Develop a year-long CEO thought leadership strategy and accompanying calendar of events/appearances.
- Develop a CEO/Thought Leadership media pitch package, update bio and maintain library of photography, relevant articles, writing and press mentions.
- Develop content on behalf of and in partnership with CEO for various platforms and channels, including opinion pieces, social media, media backgrounders, event briefings, press releases and statements, talking points/speeches and the like. Conduct strategic and thorough media and partner outreach to land stories, interviews, guest spots, media appearances and speaking opportunities for our President and CEO; prep and accompany our President and CEO to events, meetings and interviews as needed.
- Build and maintain press and contact lists that demonstrate a strong understanding of the reporters and outlets covering issues that align with American Forests’ work; conduct background conversations as needed.
- Closely monitor the media, social media and national discourse to identify opportunities to insert our President and CEO into the news cycle with urgency and tact.
- Work closely with Brand Strategists, AF senior leadership and regional staff to develop a clear understanding of AF program activities, priorities and goals; use this information to develop a complimentary strategy for CEO engagement with key policymakers and corporate partners.
- Work across the organization to identify external-facing talent and develop a comprehensive strategy and tactics to increase media exposure and overall thought-leadership.
- Provide strategic counsel on social media best practices; work with digital team to collect and report social media performance and analytics for key leadership, and use this data to identify areas of improvement.
- Vet, hire and partner with external agencies to provide staff-wide training on media relations and social media engagement.
- Monitor, research and share compelling stories, articles, marketing campaigns and events by other forestry and environmental organizations.
- Communicate monthly results and key trends to executive-level management teams and external partners in the form of reports, presentations, etc.
- Maintain subject matter expertise on the latest urban and rural forest science, research and policy; stay informed on the international climate zeitgeist.
- Assist in executing crisis management strategies as needed.
- Form and manage additional strategic external partnerships as needed, including with private corporations, peer organizations, influencers, government agencies and officials.
- Engage in coalition work as needed including Forest Climate Working Group (FCWG) and 1t.org US Chapter.
DESIRED SKILLS AND ABILITIES
- Bachelor’s degree and 6+ years of demonstrated success in Journalism, Public Relations and/or Marketing.
- Proven ability to build and maintain strong relationships with organization executives, business leaders and influential stakeholders, both internal and external.
- Experience with corporate writing, editing, proofreading, presentations and research.
- Strong problem solving and critical thinking skills.
- Excellent communications and storytelling skills, with the ability to connect the dots across the organization and turn complex ideas into impactful stories and visual concepts.
- Excellent grammar and strong understanding of AP style.
- Experience managing a content development process and measuring performance to assess success and recommend changes.
- Experience working with a range of writers and editing content to make it readable and insightful for busy decision makers.
- Social media interest and experience driving views and engagement through platforms like Twitter, LinkedIn and Instagram.
- Proven interest and expertise on the national climate change discourse.
- Strong creative thinker and proactive problem solver.
- Willingness to travel.
LOCATION & WORKING CONDITIONS
The position is remote, with regular travel into the American Forests office and to key stakeholder meetings, events and projects.
This position does not have any supervisory requirements.
To apply for this position, please send a cover letter and resume to email@example.com.
American Forests is an equal opportunity employer and is committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity, national origin, age, disability, veteran status, or other characteristics protected by law.
If you are unable to submit your resume due to a disability, contact American Forests to request an accommodation or alternative application process.