Woodchuck President and CEO Bret Williams in front of the Middlebury Cidery

Woodchuck President and CEO Bret Williams in front of the Middlebury Cidery. Credit: Woodchuck Cider

Middlebury, Vermont; April 27, 2012–American Forests will plant 12,672 trees on behalf of Woodchuck Hard Cider and our fans. It’s the result of an Earth Week campaign in which Woodchuck agreed to plant two trees for every new Facebook “Like” received between April 16th and April 22nd.

Gaining 6,336 fans in one week is a testament to our fans commitment to a better planet. Throughout the rest of 2012, wildfire ravaged areas in California, Montana, Idaho, Wyoming, and Oregon will be replanted. Additional trees will be planted in Arkansas to repair severe tornado damage.

This marks the 3rd year of Woodchuck’s partnership with American Forests — and its Global ReLeaf program. In those three years Woodchuck has donated a total of 34,722 trees!

These campaigns are at the core of our commitment to environmental stewardship. We are honored that so many fans are aligned not only with our products, but our values as a company.

A letter from American Forests to the fans of Woodchuck Hard Cider

Visit Woodchuck Cider online at www.woodchuck.com.

Contact:
Nate Formalarie
802-385-3014
nFormalarie@vthardcider.com