Heritage organic brand offers consumers simple steps for embracing more organic

WHAT: Launching April 16th, just in time for Earth Day, Earthbound Farm’s Take an Organic Step Forward program offers consumers simple daily steps for incorporating more organic into their lives – with coupons, recipes, green living tips and interesting information. Participants will receive a daily email highlighting the day’s step and, over the course of a year, will receive coupons worth at least $50 off the purchase of Earthbound Farm organic food in their local retailer.

According to the May 2011 NPR-Thomson Reuters Health Poll of over 3,000 adults, 58 percent of Americans prefer organic food, but many find barriers (for example price, lack of choices, etc.) to increasing their consumption of organic food. Earthbound Farm’s Take an Organic Step Forward program is intended to help tear down those barriers and pave the way to organic with simple, fun, and rewarding steps.

Through May 31, 2012, in honor of Earth Day and the ecological benefits of organic food and farming, Earthbound Farm is planting one tree with American Forests for each person who signs up in Take an Organic Step Forward.

HOW: Consumers can sign up for Take an Organic Step Forward at www.ebfarm.com.  Information is also available on their Facebook and Twitter pages.

WHEN: The program launched April 16, 2012.

WHY: Earthbound Farm takes its role as a trusted resource on organic seriously. Knowing that consumers are seeking ways to simplify bringing more organic into their lives, Earthbound Farm developed this program. Take an Organic Step Forward is an opportunity for Earthbound Farm to connect with their lively community and make organic a fun and accessible choice for everyone.

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Earthbound Farm began 27 years ago with a small backyard garden and a big commitment to organic. Today, the company works with 200 dedicated family farmers to offer more than 100 varieties of certified organic salads, fruits, and vegetables to shoppers across the country. Earthbound Farm’s organic farming methods on more than 40,000 acres will keep more than 14 million pounds of conventional chemicals out of the soil, water, and air during 2012 alone. For more information:  EBFarm.com or Facebook.