American Forests partners with
Jambu™ to plant 50,000 trees
WASHINGTON, D.C. — (April11, 2014) — Jambu™ footwear will partner with American Forests to aid in the preservation and restoration of forests devastated by wildfires as a result of natural and man-made disasters. Based in Washington, D.C., American Forests is the oldest national conservation nonprofit in the United States.
“American Forests deeply appreciates Jambu’s commitment to restoring forests,” said Lea Sloan, vice president of communications at American Forests. “Forests are vital resources that are being severely affected by warming surface temperatures, changing weather patterns, pests and diseases. Together, we need to ensure the protection and conservation of these essential ecosystems.”
Jambu employees kicked off the partnership by participating in a planting event in the San Bernardino Mountains of Cedar Glen, Calif., a wildfire restoration site and host to thousands of volunteers dedicated to the cause. Jambu will continue these efforts during 2014 with a commitment to plant 50,000 trees across five U.S. forests targeted for restoration.
“Jambu and American Forests share a mutual love and respect for nature, which is the core of who we are as a brand,” said Yetzalee Cubero, Jambu’s Director of Marketing. “As the Jambu team embarks on this mission, we are eager to put the power of Jambu behind this cause and spread the word throughout the footwear industry and among our eco-conscious consumers.”
Jambu is currently the only footwear brand to exclusively partner with American Forests. In addition to volunteer and financial support, Jambu will provide its protective HyperGrip and FlexTaction shoes and boots to AF volunteer trail leaders as they traverse challenging terrain to reach disaster sites.