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A Greener Footprint for the Global Leader of Green Racing
Released by American Le Mans Series and American Forests |
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For more information contact:
Allison Barry
Manager, Public Relations/Media Services, American Le Mans Series
(706) 654-2983 ext. 362
abarry@americanlemans.com
In an effort to support environmental efforts globally, the American Le Mans Series will join forces with AMERICAN FORESTS to support its “dollar-a-tree” Global ReLeaf program.
Throughout the 2010 season, Series teams, manufacturers, corporate partners and fans will have multiple ways to learn about the Series’ green racing initiatives and contribute to the program. In support of AMERICAN FORESTS’ goal to plant 100 million trees by 2020, the Series pledges to plant more than 5,000 trees in 2010 to restore ecosystems that have been damaged by fire, disease, other
natural disasters and overdevelopment.
This global outreach initiative acts in conjunction with the Series’ progressive “green” leadership on-track – namely through the U.S. Environmental Protection Agency, U.S. Department of Energy and SAE International-supported MICHELIN® GREEN X® Challenge, a season-long competition that measures each race car’s efficiency and greenhouse gas emission levels during competition.
“Since its inception, the American Le Mans Series has been at the forefront of developing green initiatives and solutions in motorsports,” said American Le Man Series President and CEO Scott Atherton.
“We are very proud of our efforts with the Environmental Protection Agency and Department of Energy as they relate to our on-track efforts. Our involvement with American Forests enables us to contribute to similar solutions away from the race track and is another way the American Le Mans Series can advocate for a greener tomorrow.”
With the implementation of the Green ReLeaf campaign, the Series will begin every race weekend by displaying a Survivor tree in the paddock. The Survivor Elm – donated by the Series and its teams through AMERICAN FORESTS’ Historic Tree program – will encourage fans to do their part for the planet in a number of ways:
• Purchase the Series “To a Greener Tomorrow. Faster” organic t-shirt or its 2010 Spotters Guide Poster, where all proceeds go to AMERICAN FORESTS’ Global ReLeaf
• Donate – on-line and at the track – to win a chance for a hot lap around the track, on behalf of the Series’ Vitesse Program
• Donate a dollar to plant a tree at-track and online at americanlemans.com
For every three trees planted, roughly one ton of carbon will be sequestered, allowing for over 1,666 tons of CO2 to be taken out of the atmosphere overall, and every acre of trees planted (approx. 340-490 trees) by the Series will offset about the amount of CO2 produced by driving a car 26,000 miles, or about twice the amount the average driver drives per year.
“American Forests is pleased to partner with the American Le Mans Series to underscore the positive steps they’re making in the development of green initiatives,” said Gerry Gray, acting executive director of AMERICAN FORESTS. “Through their contribution goal of 5,000 trees, and their display of the Historic Survivor Tree – an important symbol of human resilience, and a tribute to renewal and rebirth – the Series is helping to create a cleaner environment for future generations.”
AMERICAN FORESTS’ Historic Tree program (historictrees.org) brings history alive by propagating and selling the offspring of trees connected to significant historical people, places and events, offering a unique way for people to connect to the past while being part of a sustainable future. The Historic Tree program helps people understand how trees benefit us all – environmentally, socially, and economically.
The original Survivor Tree in downtown Oklahoma City bore witness to one of the nation’s most notorious terrorist attacks. Today a plaque around the tree reads, “The spirit of this city and this nation will not be defeated; our deeply rooted faith sustains us.”
The American Le Mans Series, based on the prestigious 24 Hours of Le Mans, is the only motorsports body in the world that features multiple street-legal alternative energy sources – clean diesel, E10 and E85 cellulosic ethanols, and new hybrid technologies. The American Le Mans Series has taken a leadership role in motorsports for the furthering of alternative fuel technology and use. It also illustrates deeper the Series’ relevance to its list of prestigious manufacturers and affluent customer base.
You can follow the Series on Twitter (almsnotes) and the Series’ Facebook page and official YouTube channel.
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