August 9th, 2012 by

Today, one of the most famous bears in the country celebrates his 68th birthday. The U.S. Forest Service and Ad Council’s famous Smokey Bear made his first appearance back in 1944 with the tagline “Smokey Says – Care Will Prevent 9 out of 10 Forest Fires.” And while Smokey’s visage has undergone many changes over the years, his basic message has always stayed the same: When in nature, we must be sure to leave it the way we found it. Here’s 68 pots of well-deserved honey to you big guy!