August 9th, 2013 by

Smokey Bear is turning 69 today, and I have reason to believe it may his best birthday party yet. Why? Because there will be a lot more hugs to go around!

Smokey is taking a less authoritarian approach toward educating people about wildfire prevention these days. Rather than disapproving looks and stern warnings, he’s opting for positive reinforcement — in the form of hugs.

So, here’s a big birthday bear hug for the lovable Smokey, still encouraging personal responsibility in the forest after all these years!

Just remember: Although he’s a bear, the Smokey we all know and love is a park ranger, not a wild animal. Do not attempt to hug any other bears.