A New Path Forward
Exciting changes are taking place here at American Forests.
As you may know, American Forests is the oldest national conservation organization in the U.S. Founded in 1875, this venerable institution has been at the forefront of several of the most important milestones in conservation history.
Today our work is more important than ever. Healthy forest ecosystems are critical for a healthy planet. In fact, forests are key to many of the world’s most pressing environmental concerns – including clean air and water, wildlife habit, and climate change.
With this in mind, we are making a number of changes designed to better position American Forests for the work ahead. These changes include:
- A new mission, vision, and organizational strategy, which are currently being finalized by our board of directors. We will post it here as soon as it receives final board approval.
- A strengthened commitment to better understand, protect and promote the vital ecosystem services forests provide to support life on earth – including the role forests play in providing drinking water, reducing pollution, stripping carbon dioxide from the atmosphere, supporting biodiversity, and cooling the planet.
- A greater commitment to furthering the forest environmental and social science that are the foundations of our work, including the development of new partnerships with key universities and the creation of an American Forests Science Advisory Board.
- The hiring of several new senior staff members, including a new vice president of strategic and community initiatives, to help better connect concerned individuals like you to the work of American Forests; a new vice president of communications to help spread the word about the importance of forests and trees; and a new vice president and chief financial officer, to ensure maximum accountability to our members and donors.
- A new website (this one!), and within the next few months, a new blog, a redesigned American Forests magazine, and a new e-newsletter.
- Several major new projects, including a new partnership and campaign to address the white bark pine devastation that has killed millions of trees in the upper Yellowstone region.
- 54 new Global ReLeaf projects, including a wildfire restoration project in Osceola National Forest in Florida that will plant more than 300,000 long-leaf pines; restoration of severely deforested areas in the Peruvian Costal Belt near the city of Ica, Peru, which is suffering from desertification, poor soil quality, salinization and falling water tables; a restoration project in The Lolo National Forest which has been damaged by wildfires, blister rust and mountain pine beetles; and the planting of 26,000 trees in Northern California to secure sustenance fisheries for native peoples in the Six Rivers National Forest.
- And a committed and expanding board of directors, who are reshaping American Forests’ strategic direction while working to expand our resources and strengthen our impact.
To underscore these changes, the look of American Forests has also changed. Our new logo is contemporary, graphic, fresh and exemplifies the hope and life that forests represent for our planet and our future.
As always, I want to hear your ideas, your concerns and your suggestions for American Forests. This is an important time – a time of environmental peril, but also of hope as more and more people awake to the challenges we now face. We invite you to be part of our community, to become a member, and to support this important work.
Chief Executive Officer